60% Faster Development Design Systems 5000+ Components UI/UX Design 60% Faster Development Design Systems 5000+ Components UI/UX Design

Creative Direction €85K Revenue Prototyping 300% Velocity Creative Direction €85K Revenue Prototyping 300% Velocity

B2B Enterprise Team Leadership 34% Conversion FinTech B2B Enterprise Team Leadership 34% Conversion FinTech

Design Bridging Product, Brand, and System

portrait Andreas Pålhag, Senior Designer

12+ years designing products, brands, and systems across FinTech, automotive, e-commerce, and fashion. I lead multidisciplinary teams, build scalable design infrastructure, and design complex B2B platforms in regulated environments.

Executive Summary

A quick overview

I design products, brands, and systems in environments where the stakes are real: regulatory penalties, enterprise buyer trust, cross-cultural market entry, or organizational misalignment. At eClear, I led an 8-person team unifying 6 B2B SaaS products under one design system and product strategy, contributing to government R&D funding and earning trust from Big 5 consulting firms. At OSK Berlin, I worked with Mercedes-Benz, Harman by Samsung, ZF, and Frankfurt Airport, designing platforms and campaigns reaching millions of users across 30+ countries and 8 languages. At Camp David, I built the campaign production system for 18+ annual fashion collections across 250+ retail stores in the DACH region.

€4.0MGovernment R&D Funding Secured

Unified brand and product strategy recognized at the highest institutional level

99.9%Compliance Accuracy at Scale

Across 200k+ transactions and 27 EU tax regimes with zero critical failures

5k+Components Serving 6 Products

One design system as single source of truth, reducing handoff time by 70%

30+Countries Reached

Enterprise platforms, digital rebrands, and cross-cultural campaigns designed for global audiences across 8 languages

Industrie Expertise

Responsibilities and domain experience across 12+ years

E-Commerce & Retail

Shopping apps, gamified campaigns, and voucher systems for international airport retail. Cross-cultural user research and culturally adapted UX for Chinese and European markets. End-to-end flows from product discovery through payment and physical pickup.

Automotive & Mobility

UX/UI design and component libraries for global press platforms, digital rebrands, and product launch experiences. Clients include Mercedes-Benz, Harman by Samsung, and ZF Friedrichshafen. Multilingual systems across 30 countries and 8 languages.

FinTech & Regulatory Compliance

Product design and design system architecture for enterprise VAT and customs compliance platforms. User research with finance professionals, tax advisors, and compliance specialists across European markets. WCAG 2.1 AA compliant interfaces for regulated B2B SaaS environments.

Fashion & Lifestyle

Fashion & Lifestyle" Text: "Campaign assets, key visuals, and brand systems for lifestyle fashion across the DACH region. Art direction for 18+ annual collections across digital and print channels. Asset pipeline design and production workflow optimization for 250+ retail stores.

Clients I worked with

Test

Contact

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E-Mail

hello@aplg.de

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